BDL

Comprehensive, Consistent Communicating

A sterling reputation, well publicized, is your strongest competitive advantage.

BDL takes the lead in comprehensive communication programs as well as specialized public relations services. Our clients are organizations who understand the importance of building and maintaining their reputation and solidifying good relationships with any and all groups who can affect their business viability.

Who can help or harm your business? Here are a few examples: bankers and investors, employees, customers, the marketplace, governmental entities, special interest groups and communities (or even countries) where your organization has located its operations and/or sells your products or services. Do they know you? How do they respond to you? Are your messages getting through? And getting to the right people?

When your reputation is a stake or your relationships are too few, too shallow or in danger, public relations is the starting place to develop your communication strategy and implement a comprehensive program. Depending on your needs and goals, BDL builds communication programs for your whole organization or in an area of special need, such as marketing support, crisis and issues management, customer and community relations, investor relations, public affairs, employee motivation and media relations.

In every case, we serve as your advocates, develop your messages and select the best tools to reach your audience. Sometimes the tools include design, advertising, or research, as well as. But for an overall communication program, the strategy and execution start here.

Results? You'll Reach Them --

-- and Inform Them, Persuade Them, Motivate Them, Move Them. (Remember, "them" means those who bring you more: more customers, more money, more productivity, more and better media coverage, better legislation, less regulation, more investment -- or sometimes less: less bad publicity, less animosity, less regulation, less interference.)

In reaching them -- the right audience with the right message, and providing the right mechanisms for feedback, you'll have created avenues to improve your company's capabilities, viability and profits. Your results will be an improved system of communicating with those important to your well-being, a better understanding of them, and most important, they will know who you are, care what you do, help you reach your goals and stick with you when the going gets tough. Reach out to your important audiences with consistent, open, honest communication, and they will become your friends and allies. (Or when they don't, you'll know it in time to correct the situation to a positive course.)

Of course, if the results you want are simply a great anniversary affair, a new white paper or your latest story covered on television, we help you create that, too.

Customized Programs Drive Your Business Outcomes. Based on your goals, with BDL Public Relations in the lead, you can expect to reach one or more of the following outcomes:
           .
          Attract customers
          Build stakeholder loyalty
          Build an investor following
          Develop support for an issue
          Engage your employees
          Generate awareness and action
          Influence opinion leaders
          Launch a start-up company
          Introduce new products
          Recover from a crisis
          Penetrate new markets

Evaluating Performance in Terms of Results

We begin with the end in mind and measure both our progress and our results to ensure the optimum outcome to reach your goals.

Building Your Solution with BDL

Whether you need a full blown program or a small project, we first sit down with you to fully explore your situation, your goals and clarify your expected outcome. This is a good time to supply us with information on past efforts and materials and data. We'll also set up the business aspects of our relationship at this time such as company contacts and availability, reporting and conference frequency, budget and billing procedures and like matters. We'll also discuss possible strategies and a course of action, or we may recommend more research depending on the complexity of the situation.

We'll identify the audiences you want to reach. Sometimes you will know them and other times, we can help you identify where the real power lies or decisions are made. We'll identify individuals or groups who hold influence and power within that audience as well.

Next, we'll compose your key messages. Using our knowledge of your situation, your goals and your audience, we'll devise messages that will affect your audience. Your messages are clear and consistent throughout your organization and across all your communications. The audiences are many, and your messages must fit each audience and situation, but all must be in harmony with the core message of your company. All must work together.

We will recommend the best strategy to solve the situation within the agreed time and budget. We will offer communication channels to reach the groups and individuals we've identified and select a variety of communications tools best suited for your delivery. Literally hundreds of tools are available. Just consider how many ways we communicate. Common tools are media publicity, events, direct mail, e-mail, telephone, printed or electronic materials, websites, paid advertising, luncheons, public speaking but these are not all. After all, politicians are quite effective going door to door and managers may manage best, communicate well and learn the most about operations and employee attitudes just by walking around.

Once you agree with and approve our recommendations, we build a calendar and an action plan that includes execution, evaluation and reporting so we all stay aligned. Your plan may be a one page sheet or a full manual, depending on the complexity of the situation to be solved. Then we assign the tasks, roll up our sleeves and go to work. We may do everything, leaving you only to review and approve as we proceed or we work in partnership with members of your staff. In either case, we'll need access to staff for information and data.

However we proceed, you may be confident, BDL will do our utmost to deliver your best solution, always striving to exceed your expectations.

Practice Specialties: Below are some of the areas in which we assist our clients.

Springboard – A focused 6 month program for small business to launch your new company or product.

CEO Counsel
                      Avoiding Executive Isolation
                      Business Strategy
                      Coalition Development
                      Community Networking
                      Crisis / Issues Communication
                      Manager Development
                      Marketing and Opinion Research
                      Policy Advisory
                      Reputation Management
                      Communication Skills/ Spokesperson Development
                      Media/Spokesperson Training
                      Speech Writing
                      Strategic Development
            Corporate Communication
            Corporate/Investor Relations
            Crisis Recovery
                      Risk Avoidance
                      Scenario Planning Preparation Rehearsal
                      Sensitivity Training
                      Message Development
                      Communications Channeling
           Editorial Assistance
           Employee Communications
           Events and Event Planning
           Government Relations
           Internet Monitoring
           Investor Relations
           Litigation Communications
                     Media Interface
                     Client Information: Newsletters and Other
                         Communications
                     Attorney Network Relations
                     Post Trial Jury Analysis
           Marketing Communications or Marketing PR
           Media Relations
           Media Training
           Public Affairs
           Publishing/PublicationsRelationship Management
           Reputation Management
           Research (see Informed Inquiry Inc.)
           Attitudinal Research
           Communication Audits
           Media Research
           Opinion Research
           Market Research
           Renaissance Media – Entertainment/Literary/Celebrity
             Publicity
          Speakers Bureau
          Strategic Communications Planning
          Technical Publications
          Website Maintenance
          Writing Services

What's next?

By all means, call now if you are ready to explore ways we can solve your situation. 713-961-7400. Or e-mail: rhi@renaissancehouse.com.

If you'd like to learn about our other specialized service areas, click on Da Vinci Design for advertising and graphics, Informed Inquiry for research information or Renaissance Resource Management for business management consulting.

When you have finished reading about our services, you may want to see examples of our work. Click Testimonials & Case Studies.

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